What is the Marketing Strategy

  • 2
  • Question
  • Updated 5 months ago
Viasat continues to oversell and underperform their residential consumer. The company will eventually implode with this marketing model. They cannot continue to operate like this without suffering in the long term.
Help clear up the current issues of congestion and slow speeds for the customers you have before trying to attract new business.
How are you going to give 100Mbps service when you can’t service 12Mbps? What are you going to tell the Platinum customer when they experience slow speeds due to high network traffic? “Speeds are not guaranteed but are up to...” That’s going to be hard to swallow at $200 a month!!!
Photo of Troy Carter

Troy Carter

  • 18 Posts
  • 14 Reply Likes

Posted 5 months ago

  • 2
Photo of Gary

Gary

  • 118 Posts
  • 86 Reply Likes
This is all just the way of our Rural World. Both Viasat and Hughes are well aware they pretty much have us by the short hairs and don't give a damn about our satisfaction. Monthly bills are just a matter of "Recurring Revenue" for them and even if we are unhappy with their service they know we have only one other option which is no better than the other. I have talked with many neighbors who got disgusted and switched to the other brand only to be more disgusted.
There is not a chance in my life that a cable provider will ever come to me and probably even less chance I will ever have a cellular or over the airwaves alternative. Satellite providers simply have a "Captive Audience" so there is no need nor any desire to provide reliable service or faster speeds, just keep providing to as many more customers as they can until such time it becomes cost effective for a hard wire system provider to come in at which point every Sat customer will jump ship.
Photo of Gary

Gary

  • 118 Posts
  • 86 Reply Likes
That's what I thought and no go here. I have an AT&T cell tower just 3 miles from my home but over the other side of the mountain. We don't get a single drop of cell signal here until we drive to the top or down to the valley.
Photo of Gary

Gary

  • 118 Posts
  • 86 Reply Likes
Oh, and we can't get but just one FM station unless we have a very high antenna mounted in the trees or on our own towers.
Photo of VeteranSatUser

VeteranSatUser, Champion

  • 2899 Posts
  • 1604 Reply Likes
Sirius XM :)
Photo of Gary

Gary

  • 118 Posts
  • 86 Reply Likes
Have S/XM in both vehicles and the house!
Photo of Shannon Williams

Shannon Williams

  • 39 Posts
  • 3 Reply Likes
nice
Photo of J&J

J&J

  • 1676 Posts
  • 992 Reply Likes
The company will eventually implode with this marketing model.
That's what a pair of Viasat-3 satellites is for.  At 3Tbps each, the worst of the worst will have all the data they can waste, at full speed.  They are about 2 years away and in the meantime, Viasat-2 will be getting loaded and about the time it is full the VS3 system will be operational.  Viasat sees it coming and will be ready.
 
This is a bright picture of what is coming but the reality is that it does nothing for us on VS1, but hope is hope and patience pays.  VS1 will be relieved of some of it's load by VS2 but I see this as insignificant for now.  Viasat will make it but it's going to be a bumpy road for 2 more years.  If Viasat suffers in the coming 2 years, it will emerge like the Phoenix and fly high from then on.
 
Photo of Gary

Gary

  • 118 Posts
  • 86 Reply Likes
If the price we pay was based on the speeds we get my bill would be reduced by 75%. How the FCC allows both Viasat and Hughes to market themselves as HS internet providers is a complete joke!
Photo of Steve Frederick

Steve Frederick, Champion

  • 2688 Posts
  • 1688 Reply Likes
I am on the Freedom 150 12 mbps plan. I am not on a heavily loaded beam on VS1. My speeds during the day are in the 17 to 18 mbps range, during prime times, in the 9 to 12 mbps range. I am not interested in being charge by speeds I am enjoying, because then I would e paying up to 150% of what I pay now.

I choose this country life, and enjoy very minute of the service Viasat is giving me. If speed is all you want, then you should think about moving to the high populated places where you can have high speed internet, city water and city sewer.
Photo of Bradley

Bradley

  • 1075 Posts
  • 346 Reply Likes
I remember when similar stuff was said before ViaSat 2 was put in service. It was going to be the savior.
Photo of Gary

Gary

  • 118 Posts
  • 86 Reply Likes
You said what I have not wanted to say but very truthful for sure. Can't we just complain anyway?
Photo of Charlie Comstock

Charlie Comstock

  • 15 Posts
  • 11 Reply Likes
Now starting my 2nd month of the Bronze service with the beginning of the month
with incredible intermittent speeds of .85 to over 12 and right now sitting at 1.1...I am convinced that part of their business model is the collection of the cancellation fees. Reading many reviews has only saddened me to come to the conclusion that American businesses can outright lie in their sales pitches and with their customer service staff. I would love to have a conversation with the individual in charge of Marketing!
Photo of Jab

Jab

  • 404 Posts
  • 52 Reply Likes
RE: "current issues of congestion and slow speeds for the customers"

Uh, I admit there is the "primetime blues," but otherwise on my beam, service is good.  Primetime blues generally means VOIP and web browsing are good, but streaming/ftp not so good.  Since dialup days, I learned to avoid when the pilgrims are online during primetime...so I do web surfing during primetime, and heavy bandwidth usage in non-primetime hours.

Here is a FCC compliant document, at 2.46 MB file size...read about consumers who talk about less than advertised.

Examples:

Company Complaining About: Time Warner
_____________________________________________________________________________
Description
I have a 100Mbps speed, but it keeps constantly falling to less than 3Mbps. It happened once, I contacted my ISP, they "reset their signal" and it was fixed, but less than 20h later it was slow again. No other device connected, only one machine, but when I do a speed test, for Download it limits to 3Mbps and Upload goes to 12Mbps, which is normal.
..
..
Company Complaining About: AT&T
_____________________________________________________________________________
Description
I was supposed to receive Internet speeds of up to 1000 MBS. Most days I got between 20 and 30 MBS. For the five months that I had this service, AT&T could not resolve the problem despite numerous phone calls, during which they tried to fix the problem online, and despite sending me a new modem, and despite a technician visiting my home. "Up to" 1000 MBS means somewhere close to that, which I never got. They only adjusted my final bill, but other than that I paid the full price for nothing except a lot of frustration and headaches!
Photo of Gary

Gary

  • 118 Posts
  • 86 Reply Likes
I learned long ago back in the Wild Blue days that any and all complaints fall on deaf ears. Advertised speeds are complete BS and anyone on a satellite connection is well aware of this. I have plenty of extended periods where I get absolutely no signal at all while storms are rolling through or sitting right over us. We just got through a period where we had no electricity from the grid for 6 days straight and that is just the way it is out here in rural NY. You can be sure that most users never bothered to read the user agreement before they signed up and in it you will find where there are little or no guaranties of any set speeds. My wife has an important job and could do a good deal of her work from right here at home except we are still living in the 20th century and the services do not allow for her to be computing from home where large files are the norm. We have considered the much more expensive plans offering all sort of higher data and speeds but then I read here from those who are already paying those ridiculous prices and remain completely frustrated. Even home values here suffer severely once prospective buyers learn the truth about services and the lack of HS internet and cell signals. This is an Analog area in a Digital world.
Photo of Gary

Gary

  • 118 Posts
  • 86 Reply Likes
I have less than a dozen full time neighbors in over a 6 mile stretch of road. In 4 miles either direction from my home they have hard wired cable, DSL lines and full cell signals but none of these companies will string lines or erect towers over an 8 mile stretch just to serve under 12 families. Satellite is our only means of communication and media and it will remain that way for long after I am gone. All the land is either state owned forest preserve or private large blocks kept for hunting and fishing by clubs. Not being in any way a techy I have a hard time understanding why DirecTV can't do both TV and internet right through one dish on my roof. Between land line phone, cell phone, TV and internet all in separate bills I am at over $400 each month. Folks up the road in either direction pay less than half of what I pay and get real HS, phone & TV all in one bill.
Photo of gm92066

gm92066

  • 73 Posts
  • 31 Reply Likes
They all use different terms to try and keep us confused, if you have  decent cellular service in your area, reasonable internet access should be available soon.

Verizon offers "Home 4G LTE" internet, but it is way to expensive for what you get.

AT&T has stepped up, offering "Fixed Wireless Internet" with a fair amount of data for a reasonable price.

Some areas may also have "Wireless Broadband" available, competition is increasing, which can only be good for us. Search for all the available options in your area, the last on you want involves a dish on your roof!
Photo of Bob Hansen

Bob Hansen

  • 15 Posts
  • 4 Reply Likes
I feel your pain. I'm 125 feet from DSL and 800 feet from cable. Cable won't hook me up if I run my own Cat 6 cable, only will if I pay them @ 4000.00 for them to do it. I can do it myself for under $1000.00. 
Photo of VeteranSatUser

VeteranSatUser, Champion

  • 2899 Posts
  • 1604 Reply Likes
That's not a bad investment to provide you low-cost,high-speed internet and TV for the long term. I mean if you save $100/month in less than 4 years it pays for itself.
Photo of Bob Hansen

Bob Hansen

  • 15 Posts
  • 4 Reply Likes
Yes, the math works out. It's the principal in that several of my neighbors got $69.00 install and they are nearly as far off of the road than me. 
Photo of Gary

Gary

  • 118 Posts
  • 86 Reply Likes
I will bet the $4,000 is just to run the line and a pole or two and on top of that you would have to pay upwards of another $125 per month for the service. Based on 4 years that would be more like at least $10,000 or close to $210/month. Too bad it can't be written off as a business expense. 
Photo of Troy Carter

Troy Carter

  • 18 Posts
  • 14 Reply Likes
This reply was created from a merged topic originally titled Marketing Strategy or lack thereof.

Viasat continues to oversell and underperform their residential consumer. The company will eventually implode with this marketing model. They cannot continue to operate like this without suffering in the long term.
Help clear up the current issues of congestion and slow speeds for the customers you have before trying to attract new business.
How are you going to give 100Mbps service when you can’t service 12Mbps? What are you going to tell the Platinum customer when they experience slow speeds due to high network traffic? “Speeds are not guaranteed but are up to...” That’s going to be hard to swallow at $200 a month!!!
Photo of Jab

Jab

  • 404 Posts
  • 52 Reply Likes
RE: Viasat continues to oversell and underperform their residential consumer

Ok, tell me what plans are available for York, NE (68467)...I'm on the beam for this area.

Like I said, primetime blues exist...otherwise, just fine.
Photo of GabeU

GabeU, Champion

  • 741 Posts
  • 418 Reply Likes
Viasat continues to oversell and underperform their residential consumer.  The company will eventually implode with this marketing model.
If that were the case Viasat's competition would have folded a decade ago.  I'm not saying that Viasat does this, as I have no idea.  I don't have them.  But when you have a customer base that has no other choice for a product, the supplier can get away with things they normally couldn't when there other choices for that supply.  So, no, neither Viasat, nor their direct competition, are going anywhere. 
(Edited)
Photo of Ronald Stricklin

Ronald Stricklin

  • 181 Posts
  • 69 Reply Likes
They would like to get Viasat 3 up before the LEO's and get padded with a number of commercial and governmental contracts. Right now their only real competition is Hughesnet who perform very similar and offer much less. To accomplish all of this they have to keep investors happy. Happy investors really doesn't require happy customers. 
Photo of Jab

Jab

  • 404 Posts
  • 52 Reply Likes