Misleading Advertising

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  • Updated 3 years ago
I received a misleading mailer from a local retailer.  It advertises the "Freedom Plan", 150GB of data per month, $69.99 per month, 3-year price lock on all plans.  Looks great right?

So I call and talk with Deb, who answered the phone (1-888-853-6893).  It turns out the flyer is misleading for several reasons:

1.  There's no mention of the approx. $10 / month equipment rental fee

2.  The 150 GB at $69.99 / month is only for 3 months, then either the data allowance goes down to 20GB or the price goes up to approx. $110 / mo

3.  There's no mention of the cancelation fees if you're dissatisfied with the service

The mailer came from:  D&D Communications, with offices in Lompoc, South Lake Tahoe, and Cottonwood, CA
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Renou

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  • Scammed

Posted 3 years ago

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LorrieL, Champion

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I'm not sure exactly how I feel about what you describe without seeing the actual mailer you received.  But the only part that stands out to me as deceptive is where you say it says "price lock for 3 yrs".  Now if I saw that with the other info you gave, I would think that meant lock in at $69.99 per month since that is the plan price that is given.  At the same time, I would assume that I would have to, like you, call to get the actual plan details before making any decisions.  Ideally I would think that these details should be written somewhere on the mailer you received, but it sounds like they weren't.
I laugh at those directv offers you get where they give a really low monthly price for a year or something...there is all this miniscule fine print on these ads, which I can hardly read even with a magnifying glass, that describes all the exceptions, limitations and additional fees.  It is so complicated that I find it a total turnoff.
As for the $10 a month equipment rental...well that was never mentioned in any initial ads I saw for either hughes net, which I used to have, or for exede, until I got to calling them on the phone and discussing the actual details.  But as long as I am told before I sign up for something, I don't call it actually deceptive.  
I guess it would be nice if we lived in a world where advertising was very literal and didn't seek to influence or even fool prospective customers.  But given the way the world is,  I see it as my responsibility to see through the fluff and find out the facts.  I guess the persons running businesses see advertising as an effort to grab your attention so that you will check it out and still decide to sign up even when you get all the facts.
Frankly, I wish I had the option of signing up for that plan!  Where I live, the freedom plan is not available.  I pay $49 a month (not including rental fee) for 10 gb/month.  If the freedom plan were available to me, I would sign up for it.
LorrieL 
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Exede Lindsey

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Hello Renou, I’m sorry you received that flyer so late. The information on that flyer is correct but it’s actually based on a prior promotion that has ended. Our freedom package was listed at that price shown during the promo. With all our packages upon sign up there is a 2-year contract agreement and there are equipment lease fees associated with your service. If I can provide you more information please feel free to send an email to exedelistens@viasat.com. Thank you