ISP level ad blocker

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  • Updated 8 months ago
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Something I have always wondered but never asked is why a company like Exede doesn't go ahead and do an ad blocker from the ISP level?  Seems like that would be a better strategy to limit worthless data usage before moving to throttle video streaming.  I'm sure it's an astronomical amount of data being consumed each day that could be better utilized directed toward customers real data needs.  Would it just fall into the category of "don't filter my web" legalities?  Maybe even come out and offer support for a particular ad blocker that would work on PCs, phones, and other devices.  I think this would fall under "reasonable network management".  

As we move into the "unlimited" data realm, I hope Exede is looking at non-evasive measures like the above to preserve precious data rather than by restricting how any particular customer might use data.  
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Bradley

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Posted 8 months ago

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Gwalk900, Champion

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For an ISP to tinker with the content of a webpage is a no-no.

Some folks will object to the fact of "filtering".

Why not just use a web browser that supports the use of browser extensions that block unwanted adds, video auto-start, flash and HTML5 video pre-fetch?

Install the free version of Glasswire on your Windows based machines so as to see what the usage details breaks down to. This will tell you the things that need to be blocked to achieve maximum data savings.

If you are going to drive a car you need to learn how to operate it, the same applies to your computers and networked devices.

 

edit:

Of my 50 GB data plan I have used 2.6 GB (5%) with 81% of my plan month used.

Learn what is using your data and make the proper "adjustments".

One size does not fit all.


(Edited)
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Bradley

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Why not read the post first before responding?  Fully aware of ad blockers, how they work, and use one.  Was wondering why an ISP concerned about data usage (to the point of throttling video heavily on new plans) wouldn't step forward and do it for all consumers (who the majority probably don't use one).  If blocking ads is tinkering with web content, so is throttling certain types of data.  Just as no one needs 1080 streaming, no one needs to see ads.  More usable data for all.  
(Edited)
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Bradley

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Altered contend I suppose could be considered the same.  Seems if it was reduced it would still be removing part of the content.  Your answer was to individually install ad blockers and then you demonstrated your seemingly superior ability to limit data consumption.  Heck I could cut mine off and use 0%.  Didn't support your argument.  

Satellite internet will always be a give and take about data availability and consumption.  We trade some of one for the other.  Given a poll, most people (if not all) would probably opt for higher guaranteed data limits with no ads.  

Some research shows ads consume higher than 50% of our data when browsing the web.  Just a thought on a way to massively reduce wasted data.  
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Marika

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Also, in most cases people do not want ads, but in some situations being able to see ads is beneficial.  Like wanting to support a Youtuber you like and there are a bunch of websites that if you wish to use the free version of, you will need to view ads and will not allow you to use with ads blocked.  So, people having an ad blocker they can pick and choose which sites to block ads on is overall better for people than a flat all ad block due to the examples i provided. 
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Bradley

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Yea, I do get that piece.  Most software has the ability to whitelist though.  By default stuff is blocked.  You have to manually allow what you want to get through.  Not really advocating for a block all with no recourse solution.  It's kind of like Exede's new data optimization.  Most people will never log in and cut it off.  Saves data.
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Marika

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As far as I know the new data optimization thing isn't software you download, it is just an automatic process done by them. So, it cannot be turned out or eve viewed on your PC, because it is through them.  So, if the ad block was like that, then it'd be an automatic process in the same way and also not on your computer for you to enter and whitelist sites.  That's assuming I understand how the video optimization process works.
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Bradley

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On the new "unlimited" plans, you cannot change the setting.  You can on the older plans, but by default it is on.  
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Alex, Viasat Corporate Communications

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We actually have a browser in the works that has built-in ad blocking and some other enhancements that make it work particularly well with satellite. Stand by for news about when we're inviting beta testers to try it!
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Bradley

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Now this is cool.  I'd definitely try it and provide some feedback.  
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redave

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yes,  add me to the beta test list!
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Bev, Champion

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You know I'm anxious to test that browser - hope it's soon. I think it's going to be my new favorite browser. :) I'd Alpha test if they'd let me but, that's up to the team working on it. :)
(Edited)
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computer1949

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just put an public DNS server settings to block viruses & ads.

Norton safe DNS settings. DNS 1 199.85.126.20 DNS 2. 199.85.127.200 add these setting on your exede Wi-Fi modem or on Windows or on your cellphone. In Windows go to control panel network sharing center go to adapters properties go to ipv4 use the following DNS servers.
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computer1949

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This is how to put it in exede WiFi modemTo put settings on exede WiFi modem go to 192.168.1.1:8080 go wifi setting advanced options

Username. admin
Password admin
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Ron D Stricklin

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But don't exede's DNS have some built in accelerator technology?
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Bev, Champion

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It does, and besides that, because of the technology required and what needs to be done to the signal in order for satellite internet to work, it will ignore alternate DNS selections. If it didn't, it wouldn't work at all.

Satellite internet service is a different animal than ground based services. It isn't as simple as finding a route form your computer to the one that has whatever it is you want, there is that satellite up there it has to go through and, those things sort of speak their own language and, that isn't quite generic internet. :)
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computer1949

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I tested it it does thru Norton alternate DNS