fixed wireless

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I came across this Viasat ad today stating that Viasat can offer fixed wireless. I highlighted this claim by Viasat below.


I called the number in the ad and got Viasat sales who informed me that they never heard of such a thing. They told me to call another Viasat number, which I did. This second Viasat employee told me that it is impossible for Viasat to offer fixed wireless. I already knew that but my question is why does Viasat make so many claims that have no basis in reality? Are the Viasat salespeople who are responsible for advertising really that clueless?

There is a fixed wireless tower 5 miles from me.
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M.E.M.

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Posted 3 months ago

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Voyager

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The ad does not say that Viasat will provide fixed wireless. It says they may be able to connect you with a fixed wireless provider if one is available. That is a far cry from saying they provide fixed wireless. It sounds like they may have some sort of referral agreement with fixed wireless providers in certain areas.

It does sound like the right and left hands within Viasat aren’t talking, but the ad certainly doesn’t claim what you claim it claimed.
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Matt B, Viasat Employee

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Did a bit of research, that number belongs to an authorized retailer.  I agree that it's misleading, and have sent it up to our partner support and sales teams to investigate further.  

My guess is that this retailer sells several different services, and isn't distinguishing between them.  It's for sure a confusing ad.
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GabeU, Champion

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I wonder if it's referring to that new ViaSat Flex service, but in a way that's a bit misleading.  
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Matt B, Viasat Employee

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That was my initial thought as well.  
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aaadock

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if the reseller has access to a WISP in your area   they will  sell you that  instead , thats what that means  . if you have the option to  sign up  with an  WISP do that  first .     ( Wireless Internet service provider)   not wireless like cellular ..    

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GabeU, Champion

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The problem isn't what fixed wireless means (the OP already knows).  The problem is how the ad is very misleading.  ViaSat doesn't offer such and never has, though the ad reads as though they do.  The ad tries to make it sound the company IS ViaSat, rather than a reseller who just deals in ViaSat, as well as other services.  

They should replace ViaSat in the highlighted area with the name of their company.  
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Homeskillet

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Quite a few online searches will lead to Viasat resellers that try to mislead people into thinking they are dealing directly with Viasat. It seems like misleading advertising grows by leaps and bounds these days.

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GabeU, Champion

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No doubt.  I've seen similar with my own ISP.